Meet Our Customer
Aesthetics Global Evolution, also known as A G E, is a comprehensive, multifunctional, and easy-to-use application developed for the global aesthetic community. In response to the significant growth and vast scale of the beauty industry, A G E equips clients with the necessary tools to identify the most suitable providers for achieving their beauty aspirations. Upon accessing the app, clients are greeted with a social media-style feed where they can explore posts from both providers and companies, view detailed profiles, and engage in direct communication with providers. The app also facilitates efficient management of beauty appointments, offering features such as tracking upcoming appointments and the convenience of booking services at any time, day or night.
The Challenge
AGE harnesses the AWS Cloud Infrastructure to drive its innovative digital platform, skillfully integrating advanced managed services like comprehensive database solutions and CI/CD pipelines with AWS's monitoring, optimization, and security capabilities. This strategic amalgamation underpins the robust business applications vital to their distinct market offerings. AGE's approach exemplifies their dedication to employing state-of-the-art cloud technologies, thereby elevating both the delivery and caliber of services for the worldwide aesthetic community.
AGE encountered considerable hurdles in the development, management, operation, and maintenance of its AWS environment and business application. Ensuring security, functionality, and contemporary performance standards posed ongoing challenges. Moreover, meeting the varied demands of their user base and corporate clients added to the complexity of their operational needs. If these challenges were not addressed they would pose a great risk to the performance and availability of the business application which could have direct impact on the business review, and the loss of customer’s and partner’s loyalty and trust.
To tackle these challenges, AGE established a strategic alliance with NorthBay Solutions, a top-tier AWS consulting and Managed Services Provider company. NorthBay's profound expertise in software development, along with their proficiency in designing, deploying, operating, and managing sophisticated cloud solutions, positioned them perfectly to fulfill AGE needs for application development, bug fixing, and AWS infrastructure management. This partnership enabled NorthBay to offer customized Managed Services solutions tailored to AGE specific requirements.
The Implication
The collaboration commenced with a Discovery Phase, during which NorthBay acquired a comprehensive understanding of the AGE operational framework. This included an in-depth look at the tools and technologies AGE utilized for hosting and maintaining their business applications, as well as a thorough examination of the application's features and code base. The knowledge gained from this phase was vital in developing customized support models, and in forming both a support team and a software development team, each equipped with the necessary skills and expertise tailored to AGE specific needs.
Solution
In our Managed Support Services offering for AGE, we encompass a broad spectrum of solutions aimed at enhancing their AWS environment and overseeing their business application's development and debugging processes.
Continuous Monitoring: We deliver 24/7 monitoring of AGE's AWS services and application performance, utilizing both AWS native and third-party solutions, with a keen focus on application uptime.
Incident Management: Our proficient team handles incidents, including logging, escalation, and reporting, through the Jira system.
Security and Compliance: We prioritize regular updates of cloud services to ensure security and compliance with industry standards.
Problem Management: We actively engage in identifying and analyzing the root causes of high-priority incidents.
Cost Optimization: Regular reviews are conducted to assess and optimize the costs associated with services.
System Maintenance: We ensure the smooth functioning of relevant systems, carrying out routine maintenance as needed.
Software Feature Enhancement and Bug Fixing: Our responsibilities extend to incorporating new features into the existing application, addressing bug fixes, and deploying software within the AWS framework.
Regular Reporting: Our team provides detailed reports using various metrics from monitoring and logging tools, including insights into cost optimization strategies.
Backup and Recovery: We maintain business continuity with regular backups of applications and databases, and conduct recovery simulations to ensure the integrity of these backups.
AWS Services
Benefits
NorthBay's Managed Services Team has seamlessly assumed control of the infrastructure management, along with the software development and bug-fixing tasks for AGE. This transition has led to proficient management of the cloud infrastructure, resulting in improved performance and uptime, effective cost management, and heightened security and compliance, thus ensuring the protection of customer data and adherence to industry standards. The scalability aspect is a significant advantage, allowing resources to be flexibly adjusted in response to changing demands. Furthermore, NorthBay's provision of expert technical support minimizes downtime and ensures swift resolution of issues. An automated Code Deployment process CI/CD is also put in place and it has considerably improved the efficiency of deployment time and error free code deployment process.
As a result of this collaboration, the AGE team can now fully focus on enhancing the functionality of their business application, while also devising innovative ways to serve the aesthetic industry and its customers more effectively.
About NorthBay
Northbay is a fast-growing, 100% AWS focused onshore/offshore AWS Premier Consulting Partner, supporting our customers to accelerate the reinvention of their applications and data for a cloud native world. Our >350 AWS certified employees excel in developing and deploying database & application migrations, data lakes and analytics, ML/AI, GenAI, DevOps and application and data modernization/development that drive measurable business impact.
We hold the following competencies, specializations and programs of AWS:
- Generative AI and Machine Learning
- Data & Analytics
- DevOps
- Mobile
- Education
- Migration Competency
- MSP Partner
- Public Sector Partner
- Database Ready
- Database Freedom
- Solution Provider Partner
- Well Architected
